Document Type
Article
Publication Date
4-1-2007
Abstract
If rejection was the simple inverse of adoption, we would expect people to reject mobile telephony based on negative evaluations of usefulness and ease of use, dominant constructs in technology acceptance models. This research suggests, however, that the reasons for mobile phone rejection transcend those traditionally explained in the vast literature focused on adoption. Using an information systems-communications technology innovation diffusion framework, this study proposes a causal model of mobile telephony rejection that is tested against data collected from a survey of 1585 respondents. Logistic regression modeling was used to test the significance and independence of associations of relevant factors to mobile telephony rejection. The results indicate that ten characteristics can increase or decrease the odds of mobile phone rejection – communication intensity preference, 24-7 work/school related e-mail accessibility, challenges to learning, perceptions of necessity, usage of personal digital assistant, perceptions of dependency, instances of usage, income, computer usage and concerns regarding safety/security. Our model produced a high degree of accuracy in classifying respondents. Specifically, we were able to predict with 68% accuracy those self-proclaimed rejecters.
Keywords
organizational behavior
Rights
© The Author(s). Kelvin Smith Library provides access for non-commercial, personal, or research use only. All other use, including but not limited to commercial or scholarly reproductions, redistribution, publication or transmission, whether by electronic means or otherwise, without prior written permission is strictly prohibited.
Department/Center
Design & Innovation
Recommended Citation
Aversano, Nina, "Disconnected: A Study of Mobile Telephone Rejection" (2007). Student Scholarship. 166.
https://commons.case.edu/studentworks/166