Document Type
Article
Publication Date
5-1-2011
Abstract
Previous research indicates that stakeholder pressures can drive proactive environmental firm strategies--that is, strategies that reflect an internalized, voluntary commitment to the natural environment and typically involve dedication to environmental leadership by the firm. An institutional perspective highlights how legitimizing strategies can mediate the effect of stakeholder pressures on proactive environmental strategies. Furthermore, by distinguishing between "internal" and "external" normative pressures, this chapter theoretically accounts for the institutionally plural contexts of organizations and their environments. The findings suggest that though internal pressures directly drive environmental proactivity, external pressures drive legitimating responses and then indirectly affect environmental proactivity
Keywords
institutional theory, proactive environmental strategies, environmental legitimacy, stakeholder pressure, structural equation modeling
Rights
© The Author(s). Kelvin Smith Library provides access for non-commercial, personal, or research use only. All other use, including but not limited to commercial or scholarly reproductions, redistribution, publication or transmission, whether by electronic means or otherwise, without prior written permission is strictly prohibited.
Department/Center
Design & Innovation
Recommended Citation
Hyatt, David Graham, "How Do Stakeholder Pressures Drive Proactive Environmental Strategies? External Institutional Forces and Legitimacy" (2011). Student Scholarship. 237.
https://commons.case.edu/studentworks/237