Document Type

Article

Publication Date

3-1-2010

Abstract

The influence of charismatic coworkers on employee motivation to volunteer is examined in a corporate context in which group social identity has already been established. Beyond "asking" or volunteers, inspiration and personal experience are recruiting tools whose effects on motivation we measure for 117 corporate employee volunteers. Employee group social identity is tested as an antecedent variable mediated by charismatic recruiting. The results indicate that inspiration and charisma positively influence motivation among employee volunteers and mediate the effect of group social identity. This study responds to the nonprofit sector's call for more theory-driven research on employee volunteering with practical applications for corporate volunteering programs.

Keywords

volunteers, employee, volunteering, corporate, recruiting, charisma, social identity

Rights

© The Author(s). Kelvin Smith Library provides access for non-commercial, personal, or research use only. All other use, including but not limited to commercial or scholarly reproductions, redistribution, publication or transmission, whether by electronic means or otherwise, without prior written permission is strictly prohibited.

Department/Center

Design & Innovation

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