Research Reports from the Department of Operations

Authors

Richard Kwei

Document Type

Thesis

Publication Date

5-1-1986

Abstract

This paper proposes a strategic approach to geographic market expansion for the health care industry, utilizing a structured and quantifiable model. The methodology involves a workflow designed to identify and evaluate optimal geographic areas for expansion and to develop plans for effective market entry and development. Key aspects of the model address market feasibility through the analysis of factors such as market potential, competition, health care resources, market receptiveness, and market share modeling. By providing measurable results, the approach aims to guide decision-making processes for market growth in the health care sector.

Keywords

Operations research, Health facilities--Planning, Market research

Publication Title

Master's thesis/Technical Memorandums from the Department of Operations, School of Management, Case Western Reserve University

Issue

Technical memorandum no. 576; Submitted in partial fulfillment of the requirements for the Degree of Master of Science

Rights

This work is in the public domain and may be freely downloaded for personal or academic use

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