•  
  •  
 

Abstract

In recent years, CEO activism has emerged as a highly visible and controversial form of executive communication. This structured literature review examines 23 peer-reviewed, ABS-rated articles published between 2017 and 2025, with the goal of synthesizing what researchers have learned about the effects of sociopolitical speech by corporate leaders. Drawing on studies from strategy, management, accounting, and finance journals, this paper explores how CEO-initiated public commentary influences investor reactions, firm performance, and stakeholder sentiment. Using the PICOC framework, the review defines CEO activism as executive speech or public commentary on controversial social or political issues which may be unrelated to a firm’s core operations. The findings reveal that while CEO activism can enhance reputational legitimacy or stakeholder trust under certain conditions, it often results in negative or mixed market responses. Backlash is especially likely when messaging appears inauthentic, inconsistent with stakeholder values, or politically polarizing. The paper concludes with strategic guidance for practitioners, emphasizing that leaders must weigh not only whether to speak—but whether they are prepared to bring their entire organization into the discourse. The review also briefly outlines future research opportunities, particularly in the areas of tone, delivery platform, and cross-cultural stakeholder response.

Creative Commons License

Creative Commons License
This work is licensed under a Creative Commons Attribution-Noncommercial 4.0 License

Download

Share

COinS