Document Type
Article
Publication Date
9-1-2005
Abstract
Over 40% of all consumers in the United States reject mobile telephones. Exploring this puzzling question becomes all the more interesting given that mobile telephones clearly meet the criteria of the prevailing Technology Acceptance Model (TAM) and Technology Acceptance Model 2 (TAM2). Perceived ease of use and perceived usefulness, social influence, and cognitive instrumental processes all influence user acceptance or adoption behavior, yet there are still a large number of people who do not accept this innovation. There is a dearth of academic research on why consumers reject technology; specifically mobile telephone technology. The review of the literature and the theory speaks to the need for further research in this area and for the need to expand upon current theories which focus solely on technology acceptance. This research will apply explore the question of why some people refuse to use the mobile telephone. The knowledge gained from this study should lead to a broader understanding of technology rejection, which can be applied to other consumer products.
Keywords
cell phone systems
Rights
© The Author(s). Kelvin Smith Library provides access for non-commercial, personal, or research use only. All other use, including but not limited to commercial or scholarly reproductions, redistribution, publication or transmission, whether by electronic means or otherwise, without prior written permission is strictly prohibited.
Department/Center
Design & Innovation
Recommended Citation
Aversano, Nina, "Technology Rejection of Mobile Telephones" (2005). Student Scholarship. 425.
https://commons.case.edu/studentworks/425
