Research Reports from the Department of Operations

Document Type

Report

Publication Date

1-1-1987

Abstract

This paper presents a proactive approach for use by large and small enterprises in seeking out countertrade potentialities. The approach is based on the Marginal Cost Ratio and the Marketing Synergy concepts. It directs the trader to those industries and specific enterprises which show the greatest countertrade benefit potential.

Keywords

Operations research, Countertrade, Industries--Economic aspects, Marketing--Mathematical models

Publication Title

Technical Memorandums from the Department of Operations, School of Management, Case Western Reserve University

Issue

Technical memorandum no. 620

Rights

This work is in the public domain and may be freely downloaded for personal or academic use

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