A Retail Chain Multi Product Repricing Methodology

Authors

Kamlesh Mathur
Susumu Morito
Julio N. Berrettoni
Mohan Sundaram

Document Type

Report

Publication Date

7-1-1984

Abstract

In the marketing literature, various models have been suggested for the initial pricing of commercial products. However, not much work has been reported for the subsequent repricing function performed periodically, in particular, by retail chains, due to frequent changes in one or more of the product characteristics. This paper discusses the repricing problem and develops a nonlinear regression based methodology to design and implement a computerized system to perform this function. The model has been tested and validated for use in a large national retail chain.

Keywords

Operations research, Pricing--Mathematical models, Retail trade, Regression analysis, Nonlinear programming, Marketing--Mathematical models, Decision support systems, Product management--Mathematical models

Publication Title

Technical Memorandums from the Department of Operations, School of Management, Case Western Reserve University

Issue

Technical memorandum no. 547

Rights

This work is in the public domain and may be freely downloaded for personal or academic use

Recommended Citation

Mathur, Kamlesh; Morito, Susumu; Berrettoni, Julio N.; and Sundaram, Mohan, "A Retail Chain Multi Product Repricing Methodology" (1984). Research Reports from the Department of Operations. 486.
https://commons.case.edu/wsom-ops-reports/486