Research Reports from the Department of Operations
Document Type
Report
Publication Date
1-5-2015
Abstract
This study examines the distribution practices of the George R. Klein News Company, a magazine distributor in Northeast Ohio operating on a consignment basis. The magazine industry faces challenges, including high return rates from retail outlets and frequent sell-outs of popular titles. This paper explores a statistical experiment designed to address these issues by testing the hypothesis that adjusting distribution—reducing copies of low-seller titles and increasing copies of high-seller titles—can improve overall sales performance. The study aims to optimize magazine allocation to individual retailers, balancing supply and demand more effectively. [Published circa 1986-1989.]
Keywords
Operations research, Sales forecasting--Statistical methods, Newspaper and periodical wholesalers--Inventory control
Publication Title
Technical Memorandums from the Department of Operations, School of Management, Case Western Reserve University
Issue
Technical memorandum no. 601
Rights
This work is in the public domain and may be freely downloaded for personal or academic use
Recommended Citation
Reisman, Arnold; Lorenzo, Lowell; and Sutila, Michael, "A Study of the Effect that Title Mix on Store Shelves Has on Magazine Sales" (2015). Research Reports from the Department of Operations. 571.
https://commons.case.edu/wsom-ops-reports/571
