Research - Empirical Paper
Gauging the Effect of Buyer vs. Seller Initiation of Customer Value Creation on Buyer Loyalty in Large B2B Sales Relationships
George Talbert, Earl D. Honeycutt Jr., and Subhashish Samaddar
Gauging the Effect of Buyer vs. Seller Initiation of Customer Value Creation on Buyer Loyalty in Large B2B Sales Relationships
George Talbert, Earl D. Honeycutt Jr., and Subhashish Samaddar