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Engaged Management ReView

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Home > Weatherhead > EMR > Vol. 6 > Iss. 2 (2023)

 

Research - Empirical Paper

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Gauging the Effect of Buyer vs. Seller Initiation of Customer Value Creation on Buyer Loyalty in Large B2B Sales Relationships
George Talbert, Earl D. Honeycutt Jr., and Subhashish Samaddar

Topic Paper

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Nonprofit Fundraising and Social Identity
Jeff Gold

 
 
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ISSN: 2375-8643

 
 
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